Pay Per Click Advertising

Imagine a world without search. No Google. No Bing. No WebCrawler, Lycos, or AltaVista. How would you find a mechanic? Locate the nearest Lowes or Home Depot? What about finding a Doctor? It [...]

A moment has been reached where every business, small and large, local or national, commerce or service, should be using digital marketing to prospect new customers and engage old ones. [...]

7 Online Marketing Techniques Your Business Needs to Be Effective Online Walmart, Home Depot, and all successful businesses alike, give great thought to stocking their shelves, updating their [...]

Writing copy for search text ads is not glamours or exciting. It is not a scene out of Mad Men. There isn’t a room filled with a large group of marketers, smoking and drinking whiskey while [...]

Pay per click marketing began when Google created AdWords in 2000. Over the last 14 years PPC platforms like AdWords and Bing Ads have evolved and become a cost effective inbound marketing [...]

3 PPC Tips to Save You Time Managing PPC campaigns is very time consuming. Luckily, Google has worked hard over the years and added new features to save time. Below are three strategies I use to [...]

You did it. You found few companies, did your due diligence and selected a company to handle your PPC efforts. Six months later, the honeymoon is over and you aren’t quite sure what the [...]

Whether you are running your PPC campaigns in house or have an outside agency managing them, mistakes happen. Below are 3 common mistakes to avoid, review your campaigns for and fix.