South Carolina’s premiere Insurance Company serving the logging and trucking industries
Vertcy is now driving over 50 qualified leads per month since building their site and launching their advertising campaign
The Results
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% Conversion Rate
Of all clicks, 28% of leads become a form fill or a phone call for an insurance quote.
$ 0
Average Cost Per Lead
Strong brand imaging, targeted geo advertising, and strong landing pages led to an extremely successful CPA
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% Increase in Organic Traffic
Over a 12 month period, Swamp Fox's Organic Traffic grew from 75 organic visits to over 300
How We Did It
Website Design
A Challenging Niche Design
- The key goal of this redesign was two-fold: Create a relatable experience for the user and drive conversions
- Imagery was carefully chosen to adhere to the target demographic of truckers and loggers in the south-eastern US
- Landing pages were created for Adwords, SEO, and to stay true to their logging roots
- Provide continuous support and A/B testing of landing pages, buttons, copy, images, and additional elements to enhance the conversion rate even further.
Google/Bing Adwords & Retargeting
A Valuable Niche Opportunity
- Develop a focused keyword plan with strong retargeting for our truckers and loggers
- Deliver high quality leads within the competitive insurance business and geographic market
- Implement call-tracking, onsite conversion tracking, and Optimizely A/B testing
- Work closely with the sales team to implement a call tracking process, Salesforce tracking, and measure keyword quality from lead to sale.
What The Client Had To Say
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I have worked with Vertcy for almost 3 years, covering everything from website design, online advertising, and even internal consulting. They have always been responsive and helpful, and I've always felt that I was in good hands with their team. All questions are answered fully and the team is proactive on any bump in the road. I highly recommend their services!
Owner - Swamp Fox Agency
